Email is not dead. In fact, several studies suggests that email marketing is still the most cost-effective and powerful marketing tool for small-business owners to grow their business.
But no email campaign, no matter how compelling the copy maybe or irresistible the offer is, is effective unless you have a list of quality and engaged subscribers to send your emails to.
Here are five creative tips to help you grow your email list and bring more business.
1. Create a compelling opt-in form
The easiest way to collect names and addresses for your mailing list is by placing a sign-up form on your website.
But the key here is to make the form appealing. Include graphics of the free offers, personalize the form or make a pop-up subscription form.
The green sign-up form of Citypockets, a service that can automatically remind you of Daily Deal coupons from sites like Groupon, tells exactly what’s in it for you.
It also important to make it easier for people to discover and subscribe to your content. Make sure it is placed in a prominent spot on your website; above the fold is best. You can also include the form on every page of your website for better visibility.
The fewer steps to subscribe, the better. You can ask for the customer’s email address only to reduce hassle.
2. Offer FREE and useful resources
One of the best ways to grow your mailing list is to give something away for free. You can offer stuff like free trial of your product/services, merchandise or free samples, eBooks, webinar, downloadable articles, members-only specials, exclusive sales, discounts to drive sign-ups.
You just have to make sure you are offering great and relevant resources.
3. Attend networking events
Attend as many events, conferences and tradeshows as you can to grow your customer base, expand your network and build stronger relationships.
Whenever you attend a business event, collect business cards of everyone you come into contact with; you can use free mobile apps to do this easily; then send them right away a nice to meet you email with links to your subscription form landing page.
Or if you are en exhibitor or organizer of an event, you can prepare a print out a of registration/sign up form (indicating that they will be included in your mailing list) or prepare an online registration for faster processing.
4. Use the power of social media
Social media and email marketing go hand in hand. Use your Facebook, Google Plus, Twitter, LikedIn and other social media pages to promote your mailing list. Be sure to include a compelling call to action such as “For more helpful tips sign up for our mailing list at www.yourwebsite.com/signup.”
You can create a custom opt-in form directly on your Facebook page. There are simple apps you can use to install your opt-in form right on your Timeline.
MailChimp offers integration with Facebook in the form of a signup tab, embedding a signup form right on your Page.
5. Give a reason to forward your email
Remember, your best advocates are your subscribers. Make sure to keep them happy and engaged. Take advantage of word of mouth referrals by encouraging your subscribers to forward your email to their family, friends, and colleagues.
Give them a reason to forward: something funny, entertaining, informative or special discounts. Always include the value that your subscribers get.
Within every email you send there should be a link to forward the email to a friend to make the sharing process easier.
Start Growing Your Email Subscribers Today.