Articles are sophisticated tools behind driving traffic to a website. Your articles should include lists of benefits that respond to the same old question: “What’s in it for me?”
A well written article will catch the eyes and interest of your customers and keep them coming back for more. So, how do you get them interested? You cannot just write and publish articles that are stuffed with keywords.
You have to bring something new to the table; you have to share experiences and draw conclusions. You need to inform and educate people so they perceive you as an expert in your field.
Here are some tips to help you write a better article and make your site a profit generator while brimming with traffic.
1. Keywords and Keyword Phrases
An article must always revolve around keywords and keyword phrases. A web searcher usually goes to a search engine and types in the keywords they are looking for. If you don’t have them – the search engine will simply not list you and look for the next article/site that better matches the search string.The important thing is that you have an article that has the keywords that are related to your site or subject you are writing about.
2. Keyword Density
An article must have good keyword density for a search engine to “feel” its presence. Keyword density is the number of times a keyword or keyword phrase is used on an article. Articles should at least have 10% to 15% of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. Also, a low number of keywords may be ignored by the search engines.
3. Good Content
You cannot just stuff an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, show you are an authority in the domain you are writing about. People respond well to figures, facts and statistics.
4. Build Good Links
Don’t ever forget to link keywords to other articles, sites or even your social media sites. A little resource box with a brief description of you and your site should always be placed right after your articles. If people like your articles, they will most likely click on the link directing them to your site.
5. Give Them Lists
People love lists. They will be able to copy them, refer to them later on, etc. so do it often and do it well. As a matter of fact – that is the main reason you stopped and read this article – the title promised you a list.