“B2B marketers who use blogs generate 67% more leads per month than those who do not” –Inside View
I’ve been writing blogs and other web content for almost 5 years already. And as a marketer, creating a piece of viral content is always an accomplishment. According to Hubspot, blogging actively give websites 434% more indexed pages and 97% more indexed links.
Yet for a blog to be successful, you need consistency and a lot of hard work. Aside from you have to come up with fresh ideas to write about and making sure it is optimized or SEO friendly, you also need to craft content that will spread fast.
While there’s no surefire formula for making a viral content, here are some tried-and-tested types of content that spread fast on the internet:
1. Best Practices and Tips in List Format
People love practical tips and learn best practices in a particular interest. And it would be best to present these content through list. Start with a number then take it from there. From 10 best practices to 5 reasons to buy to 10 tips to improve, readers will find the article easy and fun to read.
2. Industry News, Trends, Research and Surveys
Breaking news, latest research, future trends, and recent findings are always attention-grabbing. People like to feel in the know. You can give a rundown on the trends or results of a survey and give your own views into the mix.
Creating infographic may take some time but it surely worth the time and effort. You just have to make sure that you have relevant topic and data and that they are presented in a visually appealing way.
According to Entrepreneur.com, visually appealing infographics are among some of the most frequently shared types of online content as most people would rather learn through engaging imagery than long paragraphs of text.
Pull data from or try to combine facts and statistics from different sources or gather new information with a survey. You can create your own infographic with infographic creator sites like Picktochart, Visual.ly, Infogr.am or Easel.ly.
4. Answers to user questions and concerns
These types of content include answers to 5Ws and H questions such as, what is “big data”, how to guides, why the cloud is ready for enterprise, when to use html5 over flash, etc… Normally, these type of blogs are very optimized since readers typically search questions in the internet.
5. Videos & Memes
People want to be entertained and they want something (photos or scenarios) that they can relate to that’s why funny videos and memes are surely hit. They are also another type of content that’s excellent for sharing on social networking sites.
But of course, it doesn’t stop here. Aside from creating the mentioned types of content, creating intriguing blog titles and strategically distributing your content are also big factors in making the blog viral. As they say, content is king and distribution is queen.
What other types of viral content do you think small businesses should be leveraging?