There are a lot of details to consider when developing a website — from design and content, to usability and SEO. Making an effective website is always a work in progress and defining your goals and metrics can help you analyze your site. For small business website owners, it’s important to build a website that will help them establish their online presence, grow their customers and convert visitors to sales.
From a clear description of who you are to call to action buttons, here are six essentials elements your small business website should have:
1. A compelling About page
One of the most visited pages in a small business website includes the About Us page. Visitors are interested to check this page first because they want to know more about you and what you can offer. Thus, it is important to create a clear description of who you are and what you can do. It should be brief, connects with people and value-focused. Share what benefits you can offer to your clients, not just your corporate history or company management.
2. A blog
To make an effective website, it is essential to regularly update it by adding fresh and relevant content consistently. A business blog is a must-have in today’s world as it helps drive new traffic and improves your search engine rankings. This will reinforce your brand, credibility and even sales.
3. Customer testimonials
It is recommend to include customer testimonials in your website. By displaying testimonials, either reviews, quotations and comments from your satisfied customers in text, audio or video format on your website, you create a credible, unbiased recommendation for your product and service. Testimonials build trust, credibility and help you sell.
4. Easy-to-find contact information
Make sure it’s easy for your website visitors to contact you. Your contact details such as address, phone number and email address should be in an easy-to-find place on every page of your website. Also include several ways for your visitors to contact you, supply them information such as phone, e-mail, and a standard contact form. Forbes also suggests including your address, and even a link to your location in Google maps.
5. Social media integration
In this day and age, leveraging the power of social media is a must. Integrating a social media experience to your small business website can help drive added value and provides another channel to connect and engage with your customers. Social media is also great way of keeping your customers informed about events, promotions, and news related to your business or your industry.
6. A visible and persuasive call to action
Finally, another important element of your website is the “call to action (CTA).” According to a study, by giving online customers the right prompts and information, you can boost sales by as much as 80 percent. A call to action provides focus to your site, a way to measure your site’s success and direction to your visitors.
For example, you may want them to call you now for free quote, or subscribe to your newsletter, sign up for exclusive discounts, or add products to the online shopping cart, etc.
Also make sure that your CTAs stand out in your website so visitors can easy find it.
These elements, combined with relevant content, thoughtful user interface and appealing visual design, will ensure that your small business website is helping your company to grow and flourish.
To learn more on how to build effective small business websites, contact us today.