Become the expert in your niche market (or persuade the audience to perceive you as the expert)
Make as many friends as possible (on and off line)
Communicate directly, clearly and to the point.
Reputation – Get it, guard it and maintain it like your life depends on it. It actually does.
Be bold. Be colorful. Stand out. Do whatever you can to not be lame but be polite.
Invite everyone to participate in everything you do. Well, almost everything…
Understand and master the concept of “Call to Action”. Bait people to come to you.
Show, don’t tell. Say what you mean and mean what you say.
Make your customers beg for more but don’t let them wait too long.
Always present information based on customer’s point of view – WIIFM (What’s In It For Me)