The 10 Laws of Powerful Marketing

Law 1:

Become the expert in your niche market (or persuade the audience to perceive you as the expert)

Law 2:

Make as many friends as possible (on and off line)

Law 3:

Communicate directly, clearly and to the point.

Law 4:

Reputation – Get it, guard it and maintain it like your life depends on it. It actually does.

Law 5:

Be bold. Be colorful. Stand out. Do whatever you can to not be lame but be polite.

Law 6:

Invite everyone to participate in everything you do. Well, almost everything…

Law 7:

Understand and master the concept of “Call to Action”.  Bait people to come to you.

Law 8:

Show, don’t tell. Say what you mean and mean what you say.

Law 9:

Make your customers beg for more but don’t let them wait too long.

Law 10:

Always present information based on customer’s point of view – WIIFM (What’s In It For Me)

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